ZELTA

1 spot available

A hands-on product design partner for teams looking to launch, improve, or scale.

You'll work directly with Chris Chris Chris , who has 15+ years of experience in product design for consumer apps, B2B SaaS, E-Commerce, and AI-products — with a focus on growth, usability, and commercial success.

  • web apps
  • saas
  • mobile apps
  • user experience
  • e-commerce
  • ai products
  • conversion optimisation

Specializing in product design for Consumer Apps, B2B SaaS, E-Commerce, and AI-products, I can help with:

0-1 Product Design

Turn early ideas into launch-ready designs.

  • Define clear flowsClear flows and product direction
  • Create prototypesPrototypes to validate decisions fast
  • Deliver polished high-fidelity UIHigh fidelity for build

Growth & Product Strategy

Improve what you already have with focused, measurable UX and growth work.

  • Run focused UX audits & heuristic evaluations to uncover opportunitiesUncover opportunities
  • Prioritize high-impact UX and funnel improvements
  • Design & iterate on your product to lift conversion and retention
Get in touch

Work with Zelta

Three ways to collaborate — monthly partnerships for ongoing design, or a one-off UX audit when you need an expert to uncover opportunities and prioritise what to fix.

Most popular
Partner £ 3,600 /month
Best for:

Teams improving product maturity who want 2 dedicated design days a week to focus on finding oppotunities, improving user experience, and tackling a steady stream of roadmap work.

Embedded £ 9,000 /month
Best for:

Teams that need to move fast or are running multiple initiatives in parallel, needing 4–5 dedicated design days a week.

UX Audit £ 1,500 one-off
Best for:

Teams that need an expert to find opportunities — a focused UX audit and heuristic evaluation to uncover friction, highlight quick wins, and give you a clear, prioritised action plan to improve your product.

Get in touch

If you need a fractional designer with a different time commitment, please get in touch and we can discuss a custom arrangement.

Yes, you work directly with me (Chris Weston). As the founder and senior designer, I handle all client work personally to ensure the highest quality and consistency.

Absolutely. I work seamlessly with internal product teams, engineers, and stakeholders. I can integrate into your existing workflows and collaborate with your team to ensure designs are implemented correctly.

I use industry-standard design tools including Figma for design and coding tools for prototyping. For project management, I can use your preferred team tools or onboard you to my Slack workspace.

Design isn’t a one-off deliverable—it’s a collaborative process. As your design partner, I share progress frequently, with updates every other day or even daily depending on your needs. This rapid, transparent workflow means you’re involved at every step, giving feedback and seeing value early—not waiting for a big reveal, but shaping the outcome together.

Working with me is straightforward. After you reach out, we'll have an initial conversation to understand your needs. Once we agree on the monthly retainer, I'll integrate into your workflow. We'll communicate regularly through your preferred channels (email, Slack, etc.) and I'll deliver designs and updates on an ongoing basis.

Yes, video calls are available when needed. I'm flexible with communication methods - we can use video calls for kickoff meetings, design reviews, or important discussions. For day-to-day updates, we typically use async communication to keep things efficient.

The monthly plan is a simple retainer model. You get dedicated design time and priority access. The retainer covers ongoing design work, updates, and support. We'll work together to prioritize tasks and ensure you're getting value from the arrangement. You can cancel at any time with no long-term commitment.

If you're not happy with the work, we'll discuss what's not working and make adjustments. Since the plan is month-to-month with no long-term commitment, you can cancel anytime if things aren't a good fit.

Yes, absolutely. There's no long-term commitment. You can cancel your monthly plan at any time. Just let me know and we'll wrap up any current work. There are no cancellation fees or penalties.

As a passionate product person, I build my own. Here's what Zelta is working on:

Echo icon
In Development

#001 Echo

Turn thousands of customer feedback, scattered across multiple channels, into actionable customer insights in minutes.

Casper icon
Live

#002 Casper

AI SEO assistant that uncovers high-value keywords, generates SEO-optimized content, and automates your entire content workflow to help you dominate Google and AI search.

Snapita icon
Acquired

#003 Snapita

Live hashtag printer that automatically prints photos shared on Instagram and Twitter at events, driving brand engagement and social reach organically.

echo feedback

Echo — Mapped unstructured feedback into clear AI-driven workflows, designing an interface that surfaces prioritised insights — helping teams act on customer signals in minutes, not days.

Editor

Pion — Designed a collaborative visual editor with drag-and-drop components so non-technical teams could build and publish widgets without engineering — slashing time-to-launch from weeks to hours.

In Store

Student Beans — Redesigned the in-store redemption flow and digital ID with a faster verification pattern — improving checkout speed for students and reducing friction for retail partners.

Image Cropper

Pion — Simplified a multi-step image cropping workflow into a single drag-and-drop interface — cutting asset prep time and reducing layout errors across campaign builds.

Casper Editor

Casper — Built a structured AI article editor with guided prompts and live previews — enabling content teams to ship SEO-ready drafts significantly faster than manual writing.

Panelling Direct e-commerce website after redesign
Panelling Direct e-commerce website before redesign
Before After

Panelling Direct — Fully redesigned a successful e-com business to modernise the shopping experience — increasing conversion rates and average order value.

Casper Sidebar

Casper — Architected a scalable sidebar and navigation system for complex content management — keeping workflows intuitive as the product grew without slowing power users down.

echo landing

Echo — Prototyped and tested a conversion-focused landing page to translate a complex AI product into a clear value proposition — improving comprehension and sign-up intent before launch.

Client Portal

Pion — Led end-to-end design of a B2B client portal across onboarding, billing, and analytics — giving clients self-serve visibility and reducing reliance on support.

Codes

Student Beans — Redesigned the voucher code experience at point of sale with clearer states and fewer steps — reducing checkout friction for students and cashier errors.

SBJ

Stretch It — Designed and shipped a contextual upsell flow, validated through iteration — delivering an 8% revenue increase within weeks of launch.

translations api

Pion — Designed a document translation workflow with clear review stages and status tracking — enabling multi-language verification to scale without adding headcount.

Codes

Student Beans — Led redesign of the code reveal experience with clearer offer states and error handling — improving comprehension at the till and reducing failed redemptions.